FOR IMMEDIATE RELEASE
PRLog (Press Release) – Nov 30, 2010 – CHICAGO-- Voxometer’s winner for the month of November begged that the dreaded muffin top—the spillage of belly fat over the waistline of one’s pants—be stopped. Putting the blame on the fashion industry, the VOXSQUAD spent the past thirty days doing research and sending out letters to end this fashion disaster before it gets any worse.
The winning suggestion specifically pointed out the effect the current trend of low-rise, skinny jeans has on the creation of the muffin top. Jeans burst onto the scene when farmers began wearing them in 1873 and have been the inspiration for a multitude of variations—overalls, bell bottoms, every type of wash and fly imaginable. The most dismal variation, according to Voxometer, is the skinny jean, skin-tight and tapered with an extremely low rise. The VoxSQUAD was quick to point out that the muffin top was never a social issue before skinny low rise jeans made their appearance in the fashion world.
Emails were sent to a slew of jean designers, including 7 For All Mankind and True Religion. It was pointed out to these makers that the baby boomers and their children make up “probably 75% of your buyers, yet you insist on designing only for the young and fit” and deemed the situation “maddening.” Letters similar in tone and intent were sent to Macy’s, Target, Nordstrom, Anthropologie and Zara, echoing the maddening situation and noting that the “only jeans tailored to us are the ‘ugly mom jeans’—you know, super high-rise, light rinse, narrow at the ankle and a little too short, and usually with some pleats in front to make sure any excess baggage in that area looks 2x as big.”
The VoxSQUAD received no reponses from the jean designers but received warm responses from four of the five department stores. Nordstrom apologized for the frustration that buying jeans can cause and requested further information on specific departments the jeans should be carried in and which brands should be carried. Kelley, a representative from Target Guest Relations, claims to have forwarded the letter to “the appropriate buying team for review.”
An excited and eager phone message was left with Voxometer from a representative at Macy’s. Calling the letter “hilarious,” she said the matter would be taken “straight to the top.” Macy’s also invited the VoxSQUAD to write a blog on the matter.
Voxometer also stumbled upon a blog entitled “Fat Hefalump” that chronicles the efforts of one woman, Elissa, to fix the situation for women whose bodies don’t work with the current fashion crazes and encourages women to contact their favorite stores about the matter. An email was sent to Elissa, praising her work to improve the fashion industry and informing her that her Facebook campaign would be spread.
The VoxSQUAD says they “don't want to tell everyone what to wear” but has had “enough already” with the skinny jeans. Judging by the positive feedback and warm invitation from a company that considers itself to be the largest store in the world, perhaps now is the time for a serious change in the world of fashion.
Voxometer is the Universal Suggestion Box. The VoxSQUAD’s mission is to provide an outlet for anyone with a suggestion to share it, get it noticed and put it into action.
Media contact: Emily Weiner, Publicity, Voxometer